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JUSTGREEN x Whole Perfect Food: Mainland China's No. 1 Vegetarian Brand Makes a Grand Entrance!

As the No. 1 vegetarian brand in mainland China, "Whole Perfect Food" is about to make a grand appearance at the Vegetarian Food Asia! Having secured the top spot in the vegetarian top ten brand rankings in 2023, Whole Perfect Food won the market with its diverse product line, and its sales in 2018 exceeded 300 million RMB, demonstrating the brand's strong market capability. This year, Whole Perfect Food has teamed up with its agent JUSTGREEN to debut at the Vegetarian Food Asia, poised to attract the attention of the food and beverage industry and open up many more collaboration opportunities!

Hong Kong agent JUSTGREEN has always focused on promoting vegetarian culture, committed to providing consumers with a convenient vegetarian shopping platform that makes vegetarian living easier. After becoming the agent for Whole Perfect Food products, they have introduced a series of high-quality options covering daily dietary needs, including vegetarian meat, vegetarian seafood, condiments, soup bases, and snacks. Whole Perfect Food's high quality and diversity are sure to meet the innovative ingredient needs of the food industry and consumers.

A Steadily Growing Vegetarian Market with Endless Opportunities for the Food Industry

Ms. Nelly Tsui, a representative of JUSTGREEN, shares that vegetarianism has long become an indispensable part of many people’s lives. Even amid economic fluctuations, the dietary habits of vegetarian consumers remain stable, showing that the vegetarian market has long-term development potential. In 2024, Vegetarian Food Asia attracted over 56,000 visitors, offering companies unparalleled brand exposure opportunities. This year, Whole Perfect Food's participation will further open the Hong Kong market, providing local food and beverage businesses with a window to explore new vegetarian opportunities.

Small Portion Packaging to Meet Market Demand

The Vegetarian & Green Living Survey conducted during last year’s Vegetarian Food Asia showed that nearly 80% of vegetarians mainly cook at home. Whole Perfect Food’s 200g and 300g small packaging products precisely meet this market demand. The moderate portions are convenient for single-use and help avoid food waste. Moreover, the small package design is more suitable for the limited storage space of urban households, encouraging consumers to establish regular purchasing habits.

Connecting to Global Business Opportunities

Vegetarian Food Asia attracts exhibitors and industry buyers from around the world annually, serving as an excellent platform to promote business connections in the vegetarian market. Whether a local brand plans to enter the international market or industry buyers want to introduce high-quality products, this is the place to be.

In addition to JUSTGREEN and Whole Perfect Food's participation, Vegetarian Food Asia also brings together other premium vegetarian brands and companies from around the globe, making it an excellent opportunity to showcase innovation and sustainable development products in the vegetarian industry. Attending this exhibition not only helps understand market trends but also provides valuable consumer feedback and expands business networks.

Looking to showcase innovative and sustainable development products to industry leaders? Visit https://www.vegfoodasiahk.com/exhibit-booth or contact 9244 9519 for more exhibition details. Join us in building the future of the vegetarian market—your participation is eagerly awaited!

Space is limited, and booths are selling fast. Secure your spot now to ensure your presence at Hong Kong’s largest Vegetarian Food Expo.

*Vegetarian Food Asia is an eligible activity for funding support under the SME Export Marketing Fund, where eligible exhibitors can apply for a subsidy of up to 50% or a maximum of HK$100,000 per event.

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